AMR MARKET RESEARCH
Antimicrobial resistance is a serious problem that is plaguing the world. Since The Idea includes health and education in our triple bottom line, we see it necessary to address this issue. During Slaprea 2018, The Idea, alongside Volunteer Nation, started to collect data on people’s habits as it pertains to AMR. From there, the HACK campaign was born and has been working to inform people about AMR.
Utilizing the HACK campaign, we plan to use our platforms to reach over 225K people with important information regarding AMR over the next 3 years. In addition, we are looking to partner with organizations to provide underserved schools with proper washing facilities.